REUTERS

FLAMBOYANT pop singer Lady Gaga ousted US media mogul Oprah Winfrey to the top this year’s Forbes celebrity power list released recently.

Gaga, whose real name is Stefani Germanotta, moved up four positions from last year to claim the top spot in Forbes’ annual “The Celebrity 100” 2011 list that measures power by entertainment-related earnings, media visibility and social media popularity.

Forbes rated the American singer-songwriter No 1, estimating her earnings in the past 12 months as $90 million, but also noting her 32 million Facebook fans and 10 million Twitter followers.

“Lady Gaga beat Oprah this year because of her social media power.

She can use Twitter and Facebook to work the “little monsters” into a frenzy that leads to record sales and media attention.

She’s the best example of how celebrities will need to manage their careers in the coming years,” Forbes editor Dorothy Pomerantz said.

Winfrey, who ended The Oprah Winfrey Show after 25 years, dropped one place from last year to No 2 earning an estimated $290 million.

Canadian pop star Justin Bieber, 17, was the youngest to make the list and debuted at No 3, earning $53 million from concerts and sales from his concert movie and documentary Never Say Never.

Coming in at No 4 was U2, earning $195 million and Elton John, who earned $100 million.

Forbes said its earnings figures consist of pretax income between May 1, 2010, and May 1, 2011.

Rounding out the top ten for 2011 was golfer Tiger Woods, earning $75 million, country singer Taylor Swift, rock band Bon Jovi, British music producer and The X Factor judge Simon Cowell and US basketball player LeBron James.

Other big newcomers include singer Katy Perry at No 12, British director and producer Christopher Nolan at No 47, actress Natalie Portman at No 75.

Former Real Housewives of New York star Bethenny Frankel, who used her latest TV show, Bethenny Ever After to promote her Skinnygirl brand of drinks she sold for $100 million, landed at No 42.

The biggest gainer from last year’s list was Leonardo DiCaprio, moving up 56 spots to a ranking of 71.

Dropping out of this year’s list that includes film and television actors, TV personalities, models, athletes, authors and musicians, was Britney Spears, who didn’t tour in 2010, as well as Harry Potter star Daniel Radcliffe.

The collective total earnings of the top 100 dropped this year from last year, from a collective $4.7 billion to $4.5 billion.

Donald Trump, who dropped out of a US 2012 Republican presidential bid, benefited from the increased media attention by breaking into the top 20 at No 17, according to Forbes.