Hassad Food, Qatar's premier investor in food and agri-business sectors, announced the launch of its newest initiative IKTEFA', which targets unproductive local farms, which represents more than 80% of registered local farms, to encourage their production through purchasing farmer's yearly production from fresh vegetables and fruits, following clear commercial terms, then sell them in the local market.
This move comes with the aim of increasing the role of the local farms, and efficiently utilizing its commercial operations, in order to support the local market demand from fresh produce.
"It's our pleasure to be launching IKTEFA' initiative, we hope that through this important initiative will build bridges of cooperation with local farmers," Hassad Food CEO Mohamed Al Sadah stated in a press release issued by Hassad today.
"Hassad Food will provide all needed support and services to the participating local farm owners in order to produce high quality products to the local market.
"We coordinated with a number of corporations in friendly countries to provide the local market with a steady supply of high quality strategic products, in a cost effective manner.
"Our first shipment arrived to Qatar on June 6th, and since then we are supplying the market with daily shipments that are in line with the market need.
"Through our partnership with Widam Food, Hassad Australia will provide the local market with more than 340,000 head of Australian sheep (chilled carcasses) over the course of three months, started in June," Al Sadah added.
As part of this initiative, Hassad will provide several services for the participating local farms including support in developing feasibility studies for the farms seeking financial support from concerned entities to build green houses, supply of agricultural inputs (delayed payment for a period not more than 90 days,) technical supervision for the farms, purchase of the farms yearly production from fresh produce under clear commercial terms agreed by both parties in addition to logistical support and other services.
Moreover, the company announced that the targeted capacity for the first phase is around 60 hectares, which produces yearly around 5000 tons of fresh produce, this figure will increase gradually over the next phases.
Hassad also announced that an internal committee has been formed to review and assess all submitted participation requests, and then select the local farms that comply with the needed specifications.
Hassad Food's CEO noted that this launch is a continuation of the company's constant efforts to support the local market demand, by supplying a number of strategic products on a daily basis via air freight and sea route to Qatar.
The range of high quality products provided by Hassad include: Dairy Products, Table Eggs, Poultry, Fresh Vegetables and Fruits, from more than 10 countries including Turkey, Kuwait, Azerbaijan, Oman and Lebanon.